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Department/Course of Mass Media (B.M.M.)
  • Introduction
  • Staff Members
  • Staff Achievements
  • Activities
  • Student's Achievements
  • Syllabus
  • Career Options
  • Results Analysis
Media has perhaps played the most powerful role in history, politics, economics & society. It is not limited being a tool of communication anymore. In our present day world, media- broadcast and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today. Since it has a vital role to play it’s our fundamental responsibility as academicians to equip students with its various forms like print, radio, television, cinema, internet etc. It is with the same understanding that university of Mumbai introduced Bachelor of Mass Media (BMM) in 2000- 2001.
Bachelor of Mass Media is a media based course, and at present is a sought after media program within the undergraduate student community. It provides the students with a perfect platform to showcase their projects, presentations and performances and simultaneously develop their talents, excelling themselves in their chosen arena of media outlets viz. Advertising or Journalism.
Mithibai College introduced BMM in the academic year 2012-2013, and although it is the initial year of the course, the students have made inroads by participating in various inter–collegiate events, highlighting their keen desire to create a presence amongst the decade old mass media under graduate fraternity.
  • Ms. DeekshaMs. Deeksha ChamolaAssistant Professor
    (Co-ordinator)
  • Mr. SanjayMr. Sanjay Hansraj PalAssistant Professor
  • Ms. ZinatMs. Zinat AboliAssistant Professor
  • Ms. DeekshaMs. Deeksha ChamolaAssistant Professor
    (Co-ordinator)
  • Mr. SanjayMr. Sanjay Hansraj PalAssistant Professor
  • Ms. ZinatMs. Zinat AboliAssistant Professor

Ms. Deeksha Chamola

  • Member of Board of Studies in 2009 for syllabus revision of Bachelor of Journalism and Mass Communication, Guru Gobind Singh Indraprastha University, New Delhi. 
  • Workshop/Seminar/Event/Special talks organized. 
  • Organized Adda - one minute mobile film making festival of all SFC courses on 1st of March, 2016 
  • Organized Glimpse - photography exhibition cum competition on 1st of March, 2016 for SYBMM students  
  • Organized one day workshop on Storytelling on Film: An Introduction to Screenwriting" on 9th of June, 2016 for SYBMM students. National award winning film maker Mr. Satyanshu Singh was invited as resource person.  

Research Paper Presentation and Workshop
  • Presented paper on "Diffusion, popularity and uses of mobile messaging applications among college students" at Media Summit 2016 - An International Conference on Digital Democracy on Feb 19-20, 2016 organized by Kishinchand Chellaram College, Mumbai.  
  • Paper presented on ‘Challenges to Journalism Education’ at UGC sponsored national seminar on ‘Journalism in the Age of New Media’ organized by  Surendernath College for Women in association with University of Calcutta
  • Paper presented on ‘Social Media and Marketing: Content Analysis of a Corporate Blog’ at National Seminar organized by Mahaveer Teerthankar University. 
  • Presented paper titled “Social Media and Marketing” in one-day National seminar on Social Media-Prospects & Challenges organized by School of Film & Mass Communication, SHIATS, Allahabad, on 22nd, November, 2013.
  • Attended a one-day workshop on BMM syllabus revision at KES Shroff College, Kandivali East in July 2015

PUBLISHED WORK 
  • Paper titled 'Social Media and Marketing: Content Analysis of a Corporate Blog’ published in book titled “Content Market Issues of Media Content, Market and Technology”, Edited by Ambrish Saxena, Papers Published: 33, Pages: 289, ISBN: 978-81-8457-402-9.

Two-day Certificate Course on ‘Gender Sensitive Reporting’

Students of the Mass Media Department attended a two-day Certified Course about Gender Sensitive Reporting organized by ‘Population First’ on the 26th and 27th of November, 2016. ‘Population First’ is a communication and advocacy initiative whose key objectives are to help eliminate the falling sex ratio in India’s population, sensitize the youth and media to gender issues and improve the quality of health and standard of life of India’s rural population with a special focus on women and youth.
On the 1st day of the workshop, students loved the session with Smriti Nevatia, who shared the importance of different kinds of genders and its representation on media platforms. Students learned tremendously from this session as it taught them new things like cis-gender, gender fixing and a lot more. Next, they had a session with Sameer Khan who taught how journalists make mistakes in their stories related to factual information and the importance of not disclosing identities in a rape story in media.
Then next day, students had Kamakshi Bhate who briefly explained about gender with reference to Media and Health. Students were then shown a documentary with Jeroo Mulla, who in general discussed about Media and Gender. Topics such as different kinds of genders, feminism, and sexual harassment at work place were addressed, and it helped students to know more about the kind of effectiveness it has.
After every segment students had a Q&A round with the speakers regarding their topic, along with performing different exercises and activities. The atmosphere was warm as the students around were also enthusiastic. Laadli, an initiative by Population First was also discussed throughout the workshop. The initiative gives awards to people, who submit their story, short film, documentaries etc.
Both the days of this session proved to be very helpful and informative for students. Population first organized this session as a means of helping media students by imparting knowledge that will further cater to their journalistic future.

Street Play on Demonetisation

Prime Minister Narendra Modi announced on 8 November, the biggest-ever demonetisation exercise India has ever seen by abruptly withdrawing Rs 500 and Rs 1,000 notes from public use in a bid to clamp down on black money, fake currency menace, terror funding and corruption.
The move led to a lot of chaos and panick among people and eventually created spread of false rumours among masses. It was necessary to help and make people understand the whole process of Demonetisation and how one should go about it.
Students performed a street play titled ‘Demonetisation’ on 3rd December at 9 am where they tried to educate people by spreading awareness and clear certain confusions and misconceptions about the entire Demonetisation issue. There were two teams made with 8 students performing and other two were directing the play. One team performed the play on Vile Parle station and the other team performed at the chawl near Mithibai College. Around 100 students volunteered to help in the process.
Later on a survey was taken by volunteers from nearby shopkeepers and they also asked the people the problems they were facing and if any solutions they could suggest. More than 100 people witnessed the street play at both the places. Students initiative helped masses to gain a clear perspective and directed them in a precise way.

Field Trip to Times LitFest ‘16

Students of the Mass Media Department attended the three-day Times Literature Festival organized by Times Group on 2nd, 3rd and 4th of December, 2016. Mehboob Studios at Bandra was all set to witness a large gathering of renowned Authors across the world. This year the theme was "That Man Woman Thing" and all three classes from the first years to the third year BMM students attended the festival.
Day one begin with a tribute to Nobel Laureate - Bob Dylan and a performance by Lou Majaw and his journey in North Eastern part of India. The panel members discussed how music has the power to revoultionalise thoughts and how others have found a way of expressing themselves through music.
Love post Brangelina - Does marriage have a sell date? This session had stand-up comedian Radhika Vaz and writer Prue Leith talking about how love has changed its dimension in every individual's life be it a common man or a high-profile celebrity. Psychoanalyst Sudhir Kakar mentioned it has changed its meaning in our minds as we always think of their lives as the least flawed one.
The next session had Author Andrew Dickson who mentioned how different countries have perceived Shakespeare's writing and how it has modified according to cultures and countries. Theatre person Alyque Padamsee's depiction of certain dialogues moved audiences. Students were highly inspired by all the speakers as they spoke greatly of their experiences.
Radhika Vaz and Hoshang Merchant shared their view on topic "50 Shades of Gender". She mentioned her dilemma faced in her growing years and now urges people to embrace their sexuality with no guilt. Hoshang said that society is more open to LGBT community now than it was before.
First day ended with a conversation between undiplomatic Kanhaiya Kumar with diplomat Pawan Verma where he talked about his journey in his book launch "From Bihar to Tihar".

Day 2
Kangana Ranaut in conversation with Manu Joseph mentioned how she was ridiculed in industry in the past for not knowing fluent English and today she has broken all molds and myths of people about her. She added that her bold attitude has made her deliver the whole session on "Being Kangana".
The next session called "Political patronage" was a discussion between Tarini Bedi and Hussain Zaidi. She writes on Shiv Sena women leaders who without any support from men are breaking the glass ceiling. Hussain Zaidi who exposed mafia queens gave in his book gave an inside view on the dons and cons of Mumbai.
Press on Regardless: What happens when the watchdog gets muzzled? This was a debate between eminent personalities such as Tavleen Singh, Rajdeep Sardesai and Kumar Ketkar along with Ravish Kumar where they mentioned how ownership by conglomerates has made biases in news and journalistic ethics are taken for granted.
Famous film producer Karan Johar with Filmfare magazine’s editor Jitesh Pillai, shared his views on Men, women and Loneliness, and after almost 20 years Karan admitted his sexism in the movie "Kuch Kuch Hota Hai". He further added his personal failures are often depicted in the character in his movies.
Day two ended on a high note with Smriti Irani who is the Textile Minister refused to facing any gender bias in the TV world or even in Politics despite allegations. The panel members Yaseer Usman and Aseem Chabra spoke about the changing roles of women in all spheres.

Day 3
The last day begin with a discussion between Suhel Sheth and media Diva Tina Brown about how today media is effective in a sense as it makes and breaks a story as per their channel ideology and lacks fairness.
The next session was about Trump's triumph where former US Deputy Secretary of State Strobe Talbott talked about how it’s time to move past the disappointment and jubilations that had its effect not only in the US but India too.
Famous historian and bestselling author Ramachandra Guha along with Shrinath Raghavan talked about his latest book launch and how as a historian he feels its utmost important to not get affiliated with any political party while doing research.
The next session witnessed Twinkle Khanna who was in conversation with Malvika Sanggvhi on her book - The Legend of Lakshmi Prasad. She shared her experiences about how her life hasn't changed much since she bagged the title of Mrs. Funnybones and as a columnist.
Bronze Medalist in the Rio Olympics of 2016, Sakshi Malik opened up about how people's perception has changed towards her and women boxing since she won the medal and thanked media for giving her an identity.
This year Times LitFest 2016 Mumbai gave its lifetime achievement award to Ramachandra Guha for his excellent work in the field of literature and his contribution towards bringing a new angle to modern history which is noteworthy.
From discussing future of US post Trump's victory to Olympics in India , Litfest gave students an insight of how media works today in the world of Post Truth and Echo Chamber.

Film Appreciation Workshop at Mumbai University

As a part of The Film Society of Mithibai College, BMM students received a golden opportunity to visit a Film Appreciation Workshop which was being conducted at the campus of University of Mumbai as a part of the Yashwant International Film Festival 2016 on 9th December. The session began with an opening speech by the Vice Chancellor of MU as well as the Film Festival, Dr. Sanjay Deshmukh. It was followed by a brief description about the stalwarts conducting the workshop, Mr. Samar Nakhate and Dr. Jabbar Patel. Mr. Jabbar Patel informed students about the Yashwant International Film Festival and the Pune Film Festival.
The workshop gave the attendants an insight into filmmaking, not only as an art but also as a science. Mr. Samar Nakhate began the session by explaining how cinema is an audio-visual spacio-temporal construct of reality. His knowledge about cinema was commendable. From the background music played at the beginning of the film, to the shots, the camera angle, the productions and the screenplay. A few films were screened by him including Perfection and Dombivali Fast. He explained the filming process scene by scene to all the attendants and taught them how to see a movie.
Cinema is viewed only as a source of entertainment by all, but those who attended the workshop learned how it was a lot more. Several dignitaries were present during the workshop including Dr. Sanjay Ranade Associate Professor, Departments of Communication and Journalism, University of Mumbai and Mahendra Taradesai, the coordinator of the festival.
Guest Lecture on Digital PR- 6th August, 2016:
The department of mass media organised a guest lecture on Digital PR for the second year students which was conducted by Mr. Gautam Sheth, Sports Lead, WordsWork Communications Consultant.
Being a part of the industry for a very long time, his experience was itself a great lesson for the students. Apart from the informative theoretical knowledge, he shared a lot of his stories and learnings which kept the students engaged. Since he has been from the journalism background, he effortlessly explained the students how and what can make a pitch more effective which was very beneficial to all. He made the session extremely relatable and humorous by combining the traditional theories with modern day examples, thus making it easy to understand and grasp.

Visit to the Old Age Homes- 7th August, 2016:
Students of ‘Paparazzi’ visited Cardinal Gracias Destitutes Home and Assisi Bhavan, two old age homes in the city and brightened the day of its’ residents. The day started with the students visiting the first old age home in the morning and another group of students visiting the latter towards evening. A mesmerizing singing performance delighted the audience, after which they were brought back to their childhood days with an entertaining round of Housie, followed by a great deal of joyous dancing on old tunes. Being Friendship Day, a wide smile was brought to their faces as students tied Friendship bands to each of them. Sugar free sweets and snacks were distributed amongst all.

Visit to the Orphanage- 14th August, 2016:
On the eve of Independence Day i.e., 14th August, nearly 150 children belonging to Sneha Sadan, an orphanage in Andheri East couldn’t hold their happiness as students of ‘Paparazzi’ gave out hundreds of books, clothes, and other stationery items. Their days were brightened as a number of games and activities were held in the spirit of celebrating Independence Day.
More than 15 students associated with Paparazzi visited Sneha Sadan around 4:30 pm, with their hands full of gifts and chocolates. 
The event started off on a game where children were given a situation, and told to act in a contradictory manner. This was followed by an exciting round of KhoKho/Dodgeball/Football and the winners of both the activities were gifted chocolates or presents. Lastly, the event concluded on a patriotic note, when children were asked about that one thing they would like to do in celebration of India’s 70th Independence Day.

Guest Lecture on Television Copy Writing- 30th August, 2016:
The department of mass media organised a guest lecture for the third year students on Television Copy Writing by Mr. Vijay Iyer, the Creative Director of Publicis. He imparted a lot of knowledge right from the basics of copy writing to an in-depth discussion on the same. Amidst what was imparted, was whom to target, when to target and what mediums to use to reach the target audience, covering all that was essential.
The lecture was extremely interactive as the students yearned to learn more and absorb as much as they could. Having successfully led teams to create work that has created impact in the market and in juries, the students clarified all their queries, thus making it an enriching and informative lecture.

Department of Mass Media’s Festival, Paparazzi- 31st August, 1st & 2nd September, 2016:
Paparazzi is an inter-collegiate media festival organized by the Mass Media department of Mithibai College. Since its inception in 2013, Paparazzi is known to be amongst the most celebrated media festivals in Mumbai. With over 35 colleges participating every year, its footfall keeps increasing throughout the duration of three days.
It has increased its popularity by introducing unique themes consecutively. This year in Paparazzi 2016: The Battle of Genesis, the good and the villainous join hands to form one powerful entity. The festival was inaugurated by the Principal, Dr. Rajpal Shripat Hande and the guests for the inaugural were Sachin Kalbag, Resident Editor of ‘The Hindu’ and Lesle Lewis, the indie-pop sensation who brought Coke Studio in India.
The festival had a number of interesting events and renowned celebrities and artists were called to judge them. Singing being one of the flagship events, had judges like Kavita Sheth who sang ‘Iktara’, Shail Hada famous for singing in all Sanjay Leela Bhansali Movies, Pritesh Mehta and the SaReGaMaPa winner Yashita Sharma.
The USP of Paparazzi this year was the Mock Court event where a live court room was built for contingents to defend their cases with real proofs and evidences. The topics defended were unrestricted freedom of speech, legalizing prostitution, censorship in films, juvenile delinquency and ban on Pakistani players in IPL. Nikhil Mohan, the Vice President of Oglivy & Mather judged the TVC event, as Terribly Tiny Tales Co-founder Chintan Ruparel evaluated the short film one. The drama event ‘Phrase of life’ became one of the most highlighted event as the plays were based on Indian idioms. The judges were Shernaaz Patel along with actor Rajit Kapur and writer/director Aatish Kapadia. Dancers like Toby Fernandes, Alisha Singh and three members of the famous Hip-Hop dance group, Fictitious not only judged the dance event but gave a mind-blowing performance on stage that energized the audience. A glamourous fashion show was held in Bhaidas Auditorium where contingents flaunted the merger of their Superhumans with innovative designs and styles.
The closing ceremony, after Shreyas and Manjari danced with the audience, included the felicitation of Paparazzi’s team along with the award distribution ceremony. R.D National College secured the first position, with Jai Hind coming second and Usha Pravin Gandhi securing the third position in the festival.
Story telling Workshop- 9th July, 2016

Mr. Satyanshu Singh, a national award winning film maker, conducted an insightful seminar workshop on "Storytelling on Film: An Introduction to Screenwriting" for the second year students of Mass Media.
His works include writing poems and stories for Udaan (2010), lyrics for the song ‘Life yehMausambi-si’ in Ferrari Ki Sawaari (2011) and also made a Kashmiri short film named ‘Tamaash’ (The Puppet) which won awards at various film festivals across the globe.
As Cinema is an integral part of media, it encouraged all the students aspiring to enter the film industry. He not only taught the students the basics of cinema but also took them through the thrilling journey of movie making. His ideas and the zeal to deal with life left an irrevocable impact on the students along with his undying and relentless efforts that has motivated the students to never give up on their dreams.
Polaris, Wilson College’s Media Festival- 15th, 16th& 17th July, 2016:

Mass Media is one such course which is incomplete without festivals. With the freshers coming in, Wilson College’s festival, Polaris is the first media festival for the new academic year. The theme for Polaris was Desi Renaissance and the contingent name allotted to Mithibai was V. K. Murthy.

In the three days of the festival, more than 40 students from all the three batches participated.The Contingent Leader was Polaris 2016 was Shubham Jain (SY) and Assistant Contingent Leader NupurRathore (SY). Mithibai stood second in the ‘Photostory’ event at Polaris 2016. Polaris not only taught our freshers how a media festival is conducted but also but also gave them a chance to compete with media students all around Mumbai and explore their talent.
Career Counselling Session- 28th July, 2016:

A special guest lectureon career counselling was organized for the second and third year Mass Media students. Mr. Sumit Gandhi, a Harvard Business Scholar, who has interacted with over 5000 + students in India and abroad, conducted the interactive session.

Mr.Sumit Gandhiconducts sessions that inspire and help students clear their thought process on various career opportunities post their graduation based on his learning from General Electric (Leadership Program), Harvard Business School and Sounds of Silence Foundation.
2015-16
'Mithibai Mavericks' the Mithibai students christened themselves and went prepared with a full arsenal of strong PR and wide visibility. The participants showed a strong desire to win, and they put in so much dedication which definitely showed on days in Detour'15, the media festival organised by Jai Hind College which was held on the 11th, 12th and 13th of December 2015.
Mithibai contingent was rewarded with the 3rd finish, and a winner's position in a total of 14 events.
  • Short Film - 1st prize
  • Street Play - 1st prize 
  • Best ACL - Urvashi Bisht
  • Most valuable performer - Nirati Majmudar
  • Best male model - Raghav Puri
  • Best female dancer - Shazia Samji
  • Video Editing - 1st runner up
  • Food Blogging - 1st runner up
  • Film Promotion - 2nd runner up
  • Film Review - 2nd runner up
  • Press Meet - 2nd runner up
  • Main Film - 2nd runner up
  • Ad Film - 2nd runner up
  • Rink Football - 2nd runner up
 The contingent was spearheaded by Nitanth Jain (the contingent leader), Urvashi Bisht (the assistant contingent leader) Varun Lalka (the public relations contingent leader) at the leading BMM festival which started on the 11th of December 2015 and ended on the 13th of December 2015.
"Through logs and mines and thorns and pricks, will ascend the Mavericks!" chant the proud students, their voices & claps echoing throughout the Jai Hind campus.
Paparazzi continues to have a successful run in its third year

Mithibai College’s three day media festival- Paparazzi, came to an end on 19th November. The festival preceded with the theme 'An Escapist's Paradise' which promised to blur the line between fantasy and reality on the 17th, 18th and 19th of November 2015.
The festival began on 17th with the presence of director Divya Khosla Kumar who was also the chief guest and continued with an opening contingent dance by the BMM students.
Over 20 colleges across the city participated in large numbers dressed up and geared to make their presence felt in and around Mithibai campus. Right from chants, flags, infrastructure replicas and hairbands to clanging vessels that echoed throughout Bhaidas Auditorium, Paparazzi'15 was a raging success as was visible with the celebrities that graced Paparazzi, the overcrowded venues and the overwhelming love showered upon the organising team.
FYBMM
  • CG Net Swara : The Event of Net Swara was held in Juhu Jagruti Hall and began on a very melodious note. Three women displayed a folk form of dance and sang along.
  • Then a puppet show began which took the form of a street play. The street play depicted the problems of people especially the tribals. Drinking water problems is a major issue in remote villages of Madhya Pradesh. The artists made a point by showing us how difficult their situation is since they themselves come from that kind of villages. They requested us to call on a number that could help them reach their goal of making the areas free of water problems.
  • Folk Media : The students were exposed to traditional folk culture in their Fundamentals of Mass Communication project. Students chose various forms of folk media like Bihu, Nautanki, Nukkad Natak, etc. This activity not only enhanced their acting skills, but also took over Juhu Jagruti Hall with their enthusiasm. 
  • Youth Parliament : The FYBMM students were part of a mock Parliament. As leaders of opposing parties, the students learnt to express their views, debate, argue and compromise on their ideas. The role playing exercise made the students confident and well versed with the current scenario of the country.
SYBMM 
  • Understanding Cinema: Short- movies ranging from 7-12 minutes were made by the students for the Understanding Cinema project, keeping all the elements of movie making as learnt, in mind. Every group had been given genres & they had to base their movie around it. The best among them was a well-edited short film named Psychosis, a thriller. Another movie named Khatra- A suspense thriller, won a lot of awards.
  • Creative writing: The students presented all their topics very innovatively, some of which were, an activity wherein the students had to develop a new cartoon character & make a story around it. Another group had to design a map from Mithibai to a certain place for which the final destination was found out using known clues. Another group made a brief startup plan for a transgender salon with a prototype and a scroll of poems written by the students. All the groups had to keep the element of writing intact.
  • Interactive Session by Neelay Bhatt: Mr. Neelay Bhatt, a well-known international Sports consultant and Ted X Speaker, also the founder of a famous initiative called “Hello” was invited to inaugurate a college festival where he interacted with all the students. He motivated students as he spoke about personality development as well.
  • Guest lecture by Radhika Ramaswany: Ms. Radhika Ramaswany, a known figure from CNN IBN, was invited to hold a session with the BMM students. She spoke of how hectic a reporter’s schedule is and and be a witness to life- changing situations along with risky experiences. She emphasized that all that matters in journalism is based on spontaneity & hard work. 
  • Field Visit (Movie): As part of the Understanding Cinema subject, the professor, along with the batch accompanied the students to the theatre to watch the Marathi Movie- Killa as it deepened their understanding of direction, narration and editing.
  • News Bulletin: A weekly news bulletin, which was spread out over a period of 4 weeks consecutivel was to be made, designed, written, printed and sold for the Principles of Management project. The groups did not only sell the newspaper but also attracted the right audience with amazing offers. For example, gaming coupons worth Rs. 2500/- were sold as free vouchers, which were lucrative and attracted the student population. It was judged on the content and sales.
TYBMM
  • Costume Day (Journalism): The Costume Day was organized by Prof. Mr Arshad Tejani in the Journalism class. The students had to dress up as their favorite movie character. They had to explain in what way the character inspired them.
  • Newspaper & Magazine Making (Journalism): The Journalism students had to design a tabloid newspaper and a magazine as a part of their project.
2014-15

FYBMM
  • Mime Act: The First Year students presented a mime act on the theme of Gender Inequality as part of their project for Fundamental of Mass Communication. One of the best acts included hardships faced by the transgender community in our society. Every group presented various aspects of the same theme. 
  • Puppetry: The students presented a puppet show on cleanliness, where they not only covered the actual element of cleanliness but also gave it new meanings. It majorly included the cleanliness of one’s mind & heart. 
  • Marketing Product Launch: Products such as Haldiram, Tortilla chips, Odonil herbal agarbatti, Complan biscuits, Amul cafe, Fastrack Lounge Wear, etc., were to be launched as part of the project. These products do not exist, but were to be created and marketed successfully. Some groups made TVCs while some packaged and presented it in real.
  • Literature Plays: The groups were asked to read a particular novel that was assigned to them and enact a part of it. The shadow act performed by one of the groups was phenomenal wherein they had enacted a part from Ismat Chughtai's controversial novel called "Lihaaf ". Others had presented on the adventures of Tom Sawyer, Shakespeare, etc.
  • Industrial Visit to Imagica: The entire batch was taken for a daylong industrial visit to Imagica, which was a recreational break and an outing filled with excitement and a truly thrilling experience.
SYBMM :
  • Photography Exhibition: The Photography Professor, Mr Sumir Nair, held a photography exhibition. Each student had to click photos on different assigned themes and select any 6 photographs of each based theme that were then displayed at the exhibition. The judges for the event were Miss Deepti Hiranandani (Wildlife Photographer) and Mr Karan Singh Sood (Wedding Photographer). The Principal, Vice-Principal, faculty members as well as the students witnessed the event.
  • Understanding Cinema: As a part of the Understanding Cinema Project, short movies were conceptualized, scripted, produced, directed and edited by the different groups of students. The movies were screened on 1st October 2014, in the Seminar Hall of Mithibai College. The movie screening was conducted by the UC Prof. Satyanshu Singh. In addition to the screening of the film, pre-promotions, releasing of posters and trailers also took place. There were awards assigned for different categories: Best Audience Choice short film, Best short film, Best Director, Best DOP, Best Script, Best Actor, etc. 
  • Silk Screen Printing: For Print Production, the students were assigned the project of T-shirt printing using the silk screen printing technique. The project was conducted by Prof. Mr Arshad Tejani. The students were asked to bring the complete printing kit and print the t-shirt in the classroom itself. The T-shirts were successfully printed by the students and were marked for the same.
  • IV to FLAME University: In the second year, the Industrial Visit was to FLAME University, Pune. FLAME University exists to build an aspirational destination for students and faculty, to push the design and nature of studies and to create a societal up gradation phenomenon particularly in the fields of liberal education and leadership.
2013-14
  • Headgear Day: The Headgear Day was organized for the FYBMM class by the Sociology Prof. Mr Arshad Tejani, with a view to bring out the creativity among the students. It was a successful event as everyone had his or her own unique headgear. The headgears ranged from a cricket helmet to a steel vessel and from a tiara to a turban. Some students even made their own headgears while some wore funky headbands and beanie caps. It showcased some really amazing creativity of the students.
  • Exhibition: The Economics Prof. Miss Charu Bhurat, in the college foyer area, held an exhibition on “Gandhiji”. There were groups of students formed and each group exhibited stories and facts of Mahatma Gandhi. There were charts and posters put up. Also, interactive models were made to explain and demonstrate the contribution of Gandhiji in the Independence struggle. 
  • NGO Project: Collaboration of FYBMM students & ‘Oasis’ NGO was initiated by the Economics Prof. Miss Charu Bhurat. It gave the students a chance to help them in their initiative to save the environment. Students visited public places like railway station and malls to spread awareness about the issue “Save the Environment”. Every participating student was awarded a certificate and the best performing student was felicitated with a trophy.
  • Product launch: The Marketing project given by Prof. Bulbul B in FYBMM was to launch a product. The entire class was divided into groups and each group was given a unique product to launch. Right from the name of the product to its SWOT analysis, features and pricing, marketing of the product, to demonstrating the actual product - everything was carried out effectively by the students.
  • Sociology: The sociology project was about making a short film either on a superstition or the migrant communities in Mumbai. Prof. Mr Arshad Tejani assigned it. It was a first-hand exposure to all the first year mass media students and was quite challenging since it was a first time film- making experience for every students.
  • Industrial Visit to Imagica: On 21st September 2013, the first year Industrial Visit was to Adlabs Imagica. It was a fun filled one-day trip organized by the BMM department.

 

2014-2015

S.No.

Name

Class

Event

Position

1.

Jaynish Makwana 

FYBMM

BYB- Traditional Art

Second

  2.

Farizeh Davierwalla

FYBMM

Table Tennis

Third

 

2014-2015

S.No.

Name

Class

Event

Position

 1.

Shagun Ohri 

SYBMM

Conscious Commercial

First

 2.

Nirati Majmudar

SYBMM

Tweak a Myth

First

 3.

Nirati Majmudar

SYBMM

Literary Arts

Third

 4.

Ruchi Patel

SYBMM

Tweak a Myth

Second

 5.

Karan Bhanushali

SYBMM

A.D.B.C

Merit

 6.

Karan Bhanushali

SYBMM

The Chosen One

First

 7.

Nirati Majmudar

SYBMM

Conscious Commercial

First

8.

Karan Bhanushali  

SYBMM

Amygo Productions

Third

 

2014-2015

S.No.

Name

Class

Event

Position

1.

Shivam Sengupta

TYBMM

Band Baja Bollywood

Third

 

 

 

2015-2016

S.No.

Name

Class

Event

Position

1.

Saipoornima M

FYBMM

Food Blogging

Second

2.

Prem Modi

FYBMM

Main Film

Third

3.

Prem Modi

FYBMM

Street Play

First

 

2015-2016

S.No.

Name

Class

Event

Position

1.

Siddhanth Shah

SYBMM

Rink Football

Third

2.

Siddhanth Shah

SYBMM

Ad Film

Third

3.

Siddhanth Shah

SYBMM

Short Film

First

4.

Komal Aggarwal

SYBMM

Street Play

First

5.

Jaynish Makwana

SYBMM

Ad Film

Third

6.

Jaynish Makwana

SYBMM

Short Film

First

7.

Urvashi Bisht

SYBMM

Best ACL

 

8.

Varun Lalka

SYBMM

Ad Film

Third

9.

Varun Lalka

SYBMM

Video Editing

Second

10.

Varun Lalka

SYBMM

Main Film

Third

11.

Rohan Pandya

SYBMM

Ad Film

Third

12.

Rohan Pandya

SYBMM

Short Film

First

13.

Aahaan Desai

SYBMM

Group Skit

Second

14.

Aahaan Desai

SYBMM

One Act Play

Consolation

15.

Aahaan Desai

SYBMM

Mime

First

 

2015-2016

S.No.

Name

Class

Event

Position

1.

Nirati Majmudar

TYBMM

Film Review

Third

2.

Nirati Majmudar

TYBMM

Press Meet

Third

3.

Nirati Majmudar

TYBMM

Film Promotion

Third

4.

Nirati Majmudar

TYBMM

Main Film

Third

5.

Nirati Majmudar

TYBMM

Most Valuable Performer

 

 

  • Ad Agency
  • Copywriter
  • Client Servicing
  • Business Development 
  • Art Director
  • Media Planners
  • Social media executives
  • Public Relations
  • Journalist
  • Editors for newspaper
  • TV anchors, News Reporters.
  • Content writing
  • Art direction
  • Storyboarding
  • Editing 
  • Search Engine Optimisation(SEO) or Social Media Manager(SMM)
  • Designing(pamphlets/ posters/ digital banners/ digital panels and others
  • Publishing agency
  • Business journalism(newspapers and magazines)
  • Web portals/ websites which report news
  • Corporate communications executive
  • Writing blogs for the established brands
  • Working as a business development executive in a media company
  • Film making 
  • Ad film making
  • Radio Jockey
  • Radio script writer 
  • Radio programme producer
  • TV script writer
  • TV production 

Year

Examination

Appeared

Passed

% Pass

% Uni. Pass

 

 

Male

Female

Total

Male

Female

Total

 

 

Oct 14

TYBMM (Sem V) CBSGS 75:25

16

42

58

14

41

55

94.83%

78.71%

March -15

TYBMM (Sem VI) CBSGS 75:25

16

43

59

15

41

56

94.92%

-

Oct - 15

TYBMM (Sem V) CBSGS 75:25

17

47

64

16

47

55

98.44%

79.04%

March – 16

TYBMM (Sem VI) CBSGS

75:25

17

49

67

17

49

67

100%

81.24%