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Humanities
Arts
  • Arts
  • B.M.M

Introduction

The three year degree course for B.A. / B.Sc. / B.Com / B.M.M is divided into six semesters and follows the Credit Based Grading System effective from 2011-12.

First Year B.A. (6 Papers: 600 Marks)Semester I and Semester II

Compulsory Subjects

  • Foundation Course- I
  • Communication Skills in English (with tutorials)
  • Language (other than English), viz. Hindi, Gujarati, Marathi or French.

Ancillary Subjects

A student shall offer any one of the following Combinations

  • Economics- Sociology - Psychology       
  • Economics - Psychology - Gujarati       
  • Economics - Sociology - Gujarati
  • Economics - Sociology - Marathi   
  • Psychology- Sociology - Gujarati
  • Psychology - Sociology - Philosophy   
  • Psychology- Sociology - English
  • Psychology - Sociology - Marathi
  • Psychology - Sociology - Hindi
  • Economics – Political science – Commerce

Second Year B.A. (8 Papers: 800 Marks)Semester III and Semester IV

Compulsory Subject

  • Foundation Course - II

Ancillary Subjects

Three Ancillary Subjects Studied at First Year B.A.)Applied Components: (A student shall offer any one of the following Subjects
  •     Advertising
  •     Comparative Religions
  •     Mass Communication
  •     Stress Management
  •     Social Work & Social Welfare

Third Year B.A. (6 Papers: 600 Marks)Semester V and Semester VI

Six papers in one of the subjects offered at Second year B.A. level.

  •     English
  •     Gujarati
  •     Economics
  •     Political Science
  •     Psychology
  •     Philosophy
  •     Sociology

The performance of students for each course in each semester will be evaluated by two components
  • Internal Assessment of 25 marks
  •  External Assessment (Semester End Examination) of 75 marks.

The marks given in each of the examinations will be convertedinto grade (quality) points

M.A. English (Part 1 & 2) (Self-Financing)

Will be Updated Soon..

PCP Centre of M.A. English [IDOL]

Will be Updated Soon..

M.A. Psychology (Part 1 & 2) (Self-Financing)

Will be Updated Soon..

F. Y. BMM - Semester-I

  • Effective Communication Skills–I
  • Fundamentals Of Mass Communication
  • Introduction To Computers
  • Landmark Events In 20th Century History
  • Introduction To Sociology
  • Introduction To Economics

F. Y. BMM - Semester - II

  • Effective Communication Skills–I
  • Political Concepts And The Indian Political System
  • Principles Of Management And Marketing
  • Introduction To Psychology
  • Translation Skills
  • An Introduction To Litterateurs

S. Y. BMM - Semester- III

  • Introduction To Creative Writing
  • Introduction To Culture Studies
  • Introduction To Public Relations
  • Introduction To Media Studies
  • Understanding Cinema
  • Advanced Computers

S. Y. BMM - Semester- IV

  • Introduction To Advertising 
  • Introduction To Journalism
  • Print Production And Photography
  • Radio And Television
  • Mass Media Research
  • Organisational Behaviour

T.Y. BMM - Semester-V (Journalism Specialization)

  • Reporting
  • Editing
  • Feature & Opinion
  • Journalism & Public Opinion
  • Indian Regional Journalism
  • Newspaper and Magazine Making

T.Y. BMM - Semester-V (Advertising Specialization)

  • Advertising in Contemporary Society
  • Copy Writing
  • Advertising Design
  • Consumer Behaviour
  • Media Planning & Buying
  • Brand Building

T.Y. BMM - Semester-VI (Journalism Specialization)

  • Journalistic Laws & Ethics
  • Broadcast Journalism
  • Business & Magazine Journalism
  • Internet & Issues in the Global Media
  • New Media Management
  • Contemporary Issues

T.Y. BMM - Semester-VI (Advertising Specialization)

  • Advertising & Marketing research
  • Legal Environment & Advertising Ethics
  • Financial Management for Marketing & Advertising
  • Agency Management
  • Principles & Practices of Direct Marketing
  • Contemporary Issues